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The 3i CRM maintains closed-loop attribution tracking. Supplying consent certificates and ad identifiers protects compliance and powers server-side conversion optimization.
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string
The full ActiveProspect TrustedForm certificate URL (e.g. https://cert.trustedform.com/0123456789abcdef...).3i stores this certificate natively on the lead record. When an agent places a call or sends an automated SMS, the system verifies TCPA consent compliance against this URL.
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string
Client IPv4 or IPv6 address at the time of form submission.
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string
Client browser User-Agent string.
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boolean
Explicit consumer opt-in consent for automated SMS communications (true / false).

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Meta Conversions API (CAPI) Optimization

When leads advance through the 3i CRM (Contact Made →\rightarrow Scheduled →\rightarrow Qualified →\rightarrow Sold), the platform fires server-side offline conversion events back to Meta. Supplying first-party browser cookies and click IDs at ingestion guarantees Event Match Quality (EMQ) scores of 8.0–9.5+:
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string
The Facebook Click ID parameter from the ad landing page URL. If fbc is omitted, 3i automatically reconstructs the click cookie from this value.
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string
First-party Facebook click cookie from the browser session (fb.1.<ts>.<fbclid>).
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string
First-party Facebook browser identifier cookie (fb.1.<ts>.<rand>).
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string
Meta Lead Ads native instant form submission ID. Forwarded to Meta as user_data.lead_id for Conversion Leads matching.
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string
Facebook Ad ID from campaign tracking.
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string
Standard marketing campaign tracking parameters. Captured into the lead’s attribution record.